As one of the busiest border crossings between the U.S. and Canada, St. Clair County, Michigan, is primed for tourism developments and destination retail shopping.

In 2013, Pure Michigan advertising helped to influence 4 million (Michigan) trips by out-of-state visitors and showcase the exceptional quality of life Michigan has to offer.

In 2014, Pure Michigan is now advertising to the Toronto (Canada) market for the first time.  St. Clair County, Michigan, which already realizes a 66% hotel occupancy rate and over $200 million annually in spending from the Canadian market, stands to benefit from this new advertising campaign and so can you!

Tourism Potential – Why St. Clair County

  • International Border Crossing (U.S./Canada) – Population of 700,000 Canadians within 1 hour
  • 4 million passengers cross the Blue Water Bridge to Michigan each year  
  • Quick access to/from Canada via the Blue Water Bridge or Marine City Ferry
  • Canadian visitors (via day trips & overnight stays) spend over $200 million annually in St. Clair County, MI.
  • Waterfront land available for development in a stunning crystal blue, island-like, shoreline community
  • 1 hour from one of the largest cities in the United States - access to 3.7 million people (Detroit Metro Area)
  • Beautiful county parks, miles of hiking and cycling trails,  numerous golf courses, outstanding fishing & hunting, and unrivaled sailing and paddling – including Michigan’s first National Water Trail (1 of 14 in the nation)
  • Emerging winery and microbrewery culture
  • Signature tourism events – Port Huron-to-Mackinac Sailboat Races, Offshore Powerboat Racing, Miss Michigan Beauty Pageant and Silver Sticks International Hockey tournament    

Key Tourism Developments Desired

  • Indoor Water Park
  • Amusement Park (Similar to Michigan Adventures)   
  • Camping/RV Parks
  • Hotel Developments – Waterfront, Expressway or Downtown  


Shopping is an important part of the tourism experience. While visitors don’t necessarily come to an area for dining or shopping, they do tend to spend money on these services while recreating in the area.  St. Clair County, Michigan is home to historic downtowns with one-of-a kind unique shops & boutiques, a regional shopping mall and a wide variety of big box retailers and nationally recognized specialty stores.

We welcome additional retail investment to the region that enhances the shopping experience for residents and tourists alike.

Retail Market Potential (Download)